The programme
The Indonesia creator programme
The Indonesia programme hosts verified travel creators aged 18 or over who own a blog or website. Your primary channel's followers decide the tier, from Rising at 150,000 to Authority up to five million, with Spotlight below and Bespoke above. Explera provides hotel, transfers and activities in Bali or Jakarta; never flights, visas, insurance or fees.
| Tier | Followers (primary channel) | Hotel | Transfers | Activities |
|---|---|---|---|---|
| Spotlight | Under 150k followers | None | None | Normally one activity or tour |
| Rising | 150k–249k followers | 1 night · 3-star or equivalent · daily breakfast | Return airport, private licensed vehicle | One sightseeing visit, activity or tour |
| Established | 250k–499k followers | 2 nights · 4-star or equivalent · daily breakfast | Return airport, private licensed vehicle | Tours, sightseeing or an activity every day |
| Signature | 500k–1M followers | 4 nights · 4-star or equivalent · breakfast | Return airport, private licensed vehicle | Tours, sightseeing or an activity every day |
| Authority | 1M–5M followers | 5 nights · 5-star or equivalent · breakfast | Return airport, private licensed vehicle | Tours, sightseeing or an activity every day |
| Bespoke | Over 5M followers | Built individually | Built individually | Built individually |
150k–249k followers
Rising
- Hotel
- 1 night · 3-star or equivalent · daily breakfast
- Transfers
- Return airport, private licensed vehicle
- Activities
- One sightseeing visit, activity or tour
Your pick from our catalogue, matched to the niche your audience actually follows you for.
250k–499k followers
Established
- Hotel
- 2 nights · 4-star or equivalent · daily breakfast
- Transfers
- Return airport, private licensed vehicle
- Activities
- Tours, sightseeing or an activity every day
Not a single outing — a programme built around what your channel is known for.
500k–1M followers
Signature
- Hotel
- 4 nights · 4-star or equivalent · breakfast
- Transfers
- Return airport, private licensed vehicle
- Activities
- Tours, sightseeing or an activity every day
Enough time to move between destinations rather than shoot one base, so the trip carries a real narrative.
1M–5M followers
Authority
- Hotel
- 5 nights · 5-star or equivalent · breakfast
- Transfers
- Return airport, private licensed vehicle
- Activities
- Tours, sightseeing or an activity every day
Island days, cultural itineraries, venue sessions — planned around the destinations and the content your audience comes to you for.
Spotlight · Under 150k followers. We still reply — and still consider a single activity or tour.
Bespoke · Over 5M followers. Above five million, we build the trip with you — including multi-destination trips across Asia.
How many followers do I need?
Hosted tiers start at 150,000 followers on your primary channel: Instagram, YouTube, TikTok or an equivalent blog audience. The tier is set by that one channel, not by adding platforms together.
- Spotlight (under 150k): case by case, normally one activity or tour, no hotel or transfers.
- Rising (150k–249k): 1 night, 3-star or equivalent with daily breakfast; return airport transfers; one sightseeing visit, activity or tour.
- Established (250k–499k): 2 nights, 4-star or equivalent with daily breakfast; return airport transfers; an activity every day.
- Signature (500k–1M): 4 nights, 4-star or equivalent with breakfast; return airport transfers; an activity every day.
- Authority (1M–5M): 5 nights, 5-star or equivalent with breakfast; return airport transfers; an activity every day.
- Bespoke (over 5M): the trip is built with you individually, including multi-destination trips across Asia.
Who qualifies?
- You are 18 or over. Some venues set their own higher age limits.
- You own a blog or website in addition to your primary social channel. This applies to every applicant, Spotlight included.
- Your audience, engagement and content quality can be verified.
- You can travel at least three weeks after applying and deliver within 30 days of your last travel day.
What do you check?
We verify reach, engagement quality against platform norms, audience geography, fit with our Indonesia catalogue and the quality of your recent work. We also confirm that your blog or website is live and yours.
What ends an application?
Bought followers, engagement pods and undisclosed past sponsorships end the conversation. We look at growth patterns and comment quality, and we ask how earlier collaborations were disclosed.
Spotlight and Bespoke
Under 150k we still reply, and we may offer a single activity or tour, such as a cooking class in Ubud, without hotel or transfers. Above five million followers we plan the trip with you, including routes that combine Bali with Thailand, Japan or South Korea.
Capacity and seasons
We host a limited number of collaborations each month. Bali's dry season and the European and Australian school holidays fill first, and we do not schedule hosted days on Nyepi, when the island shuts down for 24 hours.
A value-of-hospitality letter is available on request for your own records. It states what was provided; it is not tax advice, and we do not give tax advice.